When seeing the mixed reviews, I had to try this. Since it's morning, I went ahead and made it instead of my usual coffee, and it's just OK. Not disgusting, as some said, and not really good either. It's like...pouring some apple juice into your cup of coffee. Not overwhelming apple-y but subtle, it's just a weird mix. I topped it off with some whipped cream, but it's just blah. I'll not finish a second cup. For those asking what to do with the brown sugar, it does say in the instructions to put it in the pot with the cider...you don't brew it, it just blends as the coffee drips into the pot!