MIX barbecue sauce, orange zest and juice in resealable plastic bag or glass baking dish. Add chicken; turn to coat. Seal bag or cover dish; refrigerate at least 30 min. to marinate.
PREHEAT oven to 400°F. Remove chicken from marinade; discard marinade. Place chicken, skin side up, on rack in foil-lined roasting pan.
BAKE 40 to 50 min. or until chicken is cooked through.