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MIX flour, cereal, baking powder and cinnamon.
BEAT sugar and margarine in large bowl with electric mixer on medium speed until creamy. Blend in egg product. Add flour mixture alternately with combined milk and apple juice, mixing after each addition until well blended. Gently stir in cranberries.
SPREAD batter into greased 9-inch round pan; top with Cinnamon Crumb Topping.
BAKE at 375°F for 35 to 40 minutes or until toothpick inserted in center comes out clean. Cool in pan on wire rack 10 minutes; remove from pan. Serve warm or cooled drizzled with Powdered Sugar Glaze.