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HEAT oven to 350ºF.
MIX crumbs, brown sugar, SPLENDA® Granulated and margarine until well blended. Reserve 1 cup crumb mixture; press remaining onto bottom and up side of 9-inch pie plate.
BEAT cream cheese with mixer until creamy; carefully spread onto bottom of crust. Sprinkle with half the reserved crumb mixture. Combine fruit in large bowl. Add dry pudding mix and cinnamon; toss to coat. Spoon into crust; top with remaining crumb mixture.
BAKE 35 min. or until fruit is tender and crust is golden brown. Cool completely. Serve topped with COOL WHIP.