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MIX flour, sugar and baking powder in large bowl. Mix cereal and milk in medium bowl; let stand 3 minutes. Add egg, orange juice and oil; mix well. Add to flour mixture; stir just until moistened. (Batter will be lumpy.) Gently stir in cranberries.
POUR into greased 9x5-inch loaf pan.
BAKE at 375°F for 50 minutes to 1 hour or until toothpick inserted in center comes out clean. Cool 10 minutes. Remove from pan. Cool completely on wire rack.