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BEAT cream cheese, butter and sugar in large mixing bowl with electric mixer on medium speed until well blended.
ADD flour and baking soda; mix well. Refrigerate 30 minutes.
ROLL dough to 1/8-inch thickness on lightly floured surface. Cut with assorted 3-inch cookie cutters. Sprinkle with colored decorator sugar before baking, if desired. (Or, decorate with decorator icings after baking and cooling.) Place on greased cookie sheet.
BAKE at 325°F 10 to 12 minutes or until edges begin to brown. Cool on wire rack.